Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany
Stewart, Malcolm and Paliwoda, Stan
(2011)
Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany.
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Item Type | Other |
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Date Deposited | 26 Jul 2024 14:53 |
Last Modified | 26 Jul 2024 14:53 |
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