Council Regulation (EC) 44/2001 and internet consumer contracts: some thoughts on article 15 and the futility of applying ‘in the box’ conflict of law rules to the ‘out of the box’ borderless world

The Internet is by definition a borderless medium. Reflecting on the Council Regulation (EC) 44/2001 and Internet Consumer Contracts, this article develops some thoughts on the futility of applying some traditional conflict of law rules to the borderless world. It focuses on a few aspects attempting to establish when thinking 'out of the box' may be of benefit to consumers and their protection under article 15.