Author
Number of items: 96.
Investigating external examining for marketing. (2018)
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Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018)
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Understanding market innovativeness in Asia : a research agenda. (2017)
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Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta. (2017)
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Reframing the Debate on Sustainable Food Policy: : Applying a Business Networks Perspective. (2017)
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Sustainability in the Business & Marketing Curriculum: : Exploratory Study. (2017)
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Business to Business Marketing (4th edition). (2017)
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The influence of culture on trust in B2B banking relationships. (2017)
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Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers. (2017)
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Referrals for client acquisition in professional services. (2017)
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Epistemological beliefs: Issues for marketing educators. (2016)
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TRUST IN CROSS-CULTURAL B2B FINANCIAL SERVICE RELATIONSHIPS: THE ROLE OF SHARED VALUES. (2016)
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Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies. (2016)
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Marketing : An Introduction. (2015)
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At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future. (2015)
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Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'. (2015)
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Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach. (2014)
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A Framework for Key Account Management and Revenue Management Integration. (2014)
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Cultural Influences on the Antecedents of Trust in B2B Relationships : A Study of Financial Services in the United Arab Emirates. (2014)
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The development of brand attitudes among young consumers. (2014)
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Improving relevance in B2B research : Analysis and recommendations. (2014)
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Social marketing and healthy eating : Findings from young people in Greece. (2014)
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Referrals in Regulated Financial Services : Myths, Misunderstandings & Misapprehensions. (2014)
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Business-to-Business Marketing. (2014)
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Is the concept of national culture of any use to global advertisers of ‘global’ products? (2014)
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Reflecting on Experiential Learning in Marketing Education. (2014)
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Business to Business Marketing. (2014)
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Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2013)
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Using Social Media in Business-to-Business Marketing. (2013)
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Common Territory? : Comparing the IMP Approach with Economic Geography. (2013)
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The Structuration of Relational Space : Implications for Firm and Regional Competitiveness. (2013)
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The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help? (2013)
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The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory. (2013)
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Rethinking Experiential Learning in Marketing Education. (2013)
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Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012)
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Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature. (2012)
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Let Me Give You My Card : A Study of Evolving Business Protocols in the Information Age. (2012)
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Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2012)
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Educating Marketing Professionals? (2012)
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Marketing : An Introduction. (2012)
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Teaching Marketing at University Level : A Review of Recent Research. (2012)
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The Use of Social Media in B2B Marketing and Branding : An Exploratory Study. (2012)
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We Have the Technology : An Exploratory Study of B2B Social Media Branding. (2011)
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Chinese Global Brand Values : Exploratory Content Analysis. (2011)
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Isovalues : A Useful Tool for Marketing Theorists and Practitioners? (2011)
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The Strategy and Tactics of Cases in Marketing Education. (2011)
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Using Case Studies in University-Level Marketing Education. (2011)
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Doing business in China : Is the importance of guanxi diminishing? (2010)
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Key issues in marketing education : The marketing educators' view. (2010)
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Marketing simulation games : Student and lecturer perspectives. (2010)
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Medicalization and Marketing. (2010)
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Complementary and alternative medicine : Shaping a marketing research agenda. (2010)
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Of a complex sensitivity in marketing ethics education. (2010)
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Business to Business Marketing. (2010)
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Using case studies in university-level marketing education. (2009)
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Educational Drama : A Tool for Promoting Marketing Learning? (2009)
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Examining the academic/commercial divide in marketing research. (2009)
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Marketing : An Introduction. (2009)
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Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009)
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Relational Factors in UK-Chinese International Joint Ventures. (2009)
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Strategic account management in an emerging economy. (2009)
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Transferring Western HRM practices to developing countries : The case of a privatized utility in Jordan. (2009)
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Regulation of nutrition and health claims in advertising. (2008)
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Does political marketing need the concept of customer value? (2008)
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Marketing intelligence & planning : Past, present and future. (2008)
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Exploring the Implementation of Ethics in UK Accounting Programs. (2008)
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Theory and practice across disciplines : Implications for the field of management. (2008)
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Towards a taxonomy of strategic research in the IMP tradition. (2008)
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Understanding the importance of Guanxi in UK/Chinese joint venture relationships. (2008)
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Strategic thinking and the IMP approach : A comparative analysis. (2007)
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Price-Setting in Business-to-Business Markets. (2007)
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Adaptation in inter-firm relationships : Classification, motivation, calculation. (2007)
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Are students customers? : TQM and marketing perspectives. (2007)
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Beyond advertising : in-home promotion of "fast food". (2007)
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Contemporary Strategic Marketing. (2007)
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Evolutionary economics and the markets-as-networks approach. (2006)
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Is There a Morally Right Price for Anti-Retroviral Drugs in the Developing World? (2006)
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Mind the gap : The relevance of marketing education to marketing practice. (2006)
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An International Review of the Business-to-Business Marketing Curriculum. (2005)
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Using Case Studies in Management Education : The Student Perspective. (2005)
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Should we worry about an "academic-practitioner divide" in marketing? (2004)
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In search of relevance : Is there an academic-practitioner divide in business-to-business marketing? (2004)
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Dyadic Adaptation in Business-to-Business Markets. (2003)
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E-Marketing Action : An Action Learning Approach to Teaching E-Marketing. (2003)
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Strategic management of marketing and human resources in further education colleges. (2003)
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Market entry methods for Western firms in China. (2003)
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"Market" classification and political campaigning : some strategic implications. (2003)
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Sophistry, relevance and technology transfer in management research : an IMP perspective. (2002)
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Managerial relevance in academic research : an exploratory study. (2002)
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Management of the market research client/agency relationship. (2000)
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The pursuit of relevance in interaction and networks research. (2000)
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Adaptive behavior in buyer-supplier relationships. (1999)
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Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997)
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The Process of Adaptation in Inter-Firm Relationships. (1996)
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Cases in Marketing Management. (1995)
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Demarketing - managing demand in the UK National Health Service. (1995)
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