Author

Number of items: 96.
2018
  • Investigating external examining for marketing. (2018) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
    • 2017
  • Understanding market innovativeness in Asia : a research agenda. (2017) No default citation style available for Eprints and No default citation style available for Eprints
  • Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta. (2017) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Reframing the Debate on Sustainable Food Policy: : Applying a Business Networks Perspective. (2017) No default citation style available for Eprints and No default citation style available for Eprints
  • Sustainability in the Business & Marketing Curriculum: : Exploratory Study. (2017) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Business to Business Marketing (4th edition). (2017) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • The influence of culture on trust in B2B banking relationships. (2017) No default citation style available for Eprints and No default citation style available for Eprints
  • Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers. (2017) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Referrals for client acquisition in professional services. (2017) No default citation style available for Eprints and No default citation style available for Eprints
    • 2016
  • Epistemological beliefs: Issues for marketing educators. (2016) No default citation style available for Eprints and No default citation style available for Eprints
  • TRUST IN CROSS-CULTURAL B2B FINANCIAL SERVICE RELATIONSHIPS: THE ROLE OF SHARED VALUES. (2016) No default citation style available for Eprints and No default citation style available for Eprints
  • Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies. (2016) No default citation style available for Eprints and No default citation style available for Eprints
    • 2015
  • Marketing : An Introduction. (2015) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future. (2015) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'. (2015) No default citation style available for Eprints and No default citation style available for Eprints
    • 2014
  • Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach. (2014) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • A Framework for Key Account Management and Revenue Management Integration. (2014) No default citation style available for Eprints and No default citation style available for Eprints
  • Cultural Influences on the Antecedents of Trust in B2B Relationships : A Study of Financial Services in the United Arab Emirates. (2014) No default citation style available for Eprints and No default citation style available for Eprints
  • The development of brand attitudes among young consumers. (2014) No default citation style available for Eprints and No default citation style available for Eprints
  • Improving relevance in B2B research : Analysis and recommendations. (2014) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Social marketing and healthy eating : Findings from young people in Greece. (2014) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Referrals in Regulated Financial Services : Myths, Misunderstandings & Misapprehensions. (2014) No default citation style available for Eprints and No default citation style available for Eprints
  • Business-to-Business Marketing. (2014) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Is the concept of national culture of any use to global advertisers of ‘global’ products? (2014) No default citation style available for Eprints and No default citation style available for Eprints
  • Reflecting on Experiential Learning in Marketing Education. (2014) No default citation style available for Eprints
  • Business to Business Marketing. (2014) No default citation style available for Eprints
    • 2013
  • Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2013) No default citation style available for Eprints and No default citation style available for Eprints
  • Using Social Media in Business-to-Business Marketing. (2013) No default citation style available for Eprints and No default citation style available for Eprints
  • Common Territory? : Comparing the IMP Approach with Economic Geography. (2013) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • The Structuration of Relational Space : Implications for Firm and Regional Competitiveness. (2013) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help? (2013) No default citation style available for Eprints
  • The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory. (2013) No default citation style available for Eprints and No default citation style available for Eprints
  • Rethinking Experiential Learning in Marketing Education. (2013) No default citation style available for Eprints
    • 2012
  • Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012) No default citation style available for Eprints and No default citation style available for Eprints
  • Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature. (2012) No default citation style available for Eprints and No default citation style available for Eprints
  • Let Me Give You My Card : A Study of Evolving Business Protocols in the Information Age. (2012) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2012) No default citation style available for Eprints and No default citation style available for Eprints
  • Educating Marketing Professionals? (2012) No default citation style available for Eprints
  • Marketing : An Introduction. (2012) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Teaching Marketing at University Level : A Review of Recent Research. (2012) No default citation style available for Eprints
  • The Use of Social Media in B2B Marketing and Branding : An Exploratory Study. (2012) No default citation style available for Eprints and No default citation style available for Eprints
    • 2011
  • We Have the Technology : An Exploratory Study of B2B Social Media Branding. (2011) No default citation style available for Eprints and No default citation style available for Eprints
  • Chinese Global Brand Values : Exploratory Content Analysis. (2011) No default citation style available for Eprints and No default citation style available for Eprints
  • Isovalues : A Useful Tool for Marketing Theorists and Practitioners? (2011) No default citation style available for Eprints
  • The Strategy and Tactics of Cases in Marketing Education. (2011) No default citation style available for Eprints and No default citation style available for Eprints
  • Using Case Studies in University-Level Marketing Education. (2011) No default citation style available for Eprints
    • 2010
  • Doing business in China : Is the importance of guanxi diminishing? (2010) No default citation style available for Eprints and No default citation style available for Eprints
  • Key issues in marketing education : The marketing educators' view. (2010) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Marketing simulation games : Student and lecturer perspectives. (2010) No default citation style available for Eprints and No default citation style available for Eprints
  • Medicalization and Marketing. (2010) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Complementary and alternative medicine : Shaping a marketing research agenda. (2010) No default citation style available for Eprints and No default citation style available for Eprints
  • Of a complex sensitivity in marketing ethics education. (2010) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Business to Business Marketing. (2010) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
    • 2009
  • Using case studies in university-level marketing education. (2009) No default citation style available for Eprints
  • Educational Drama : A Tool for Promoting Marketing Learning? (2009) No default citation style available for Eprints and No default citation style available for Eprints
  • Examining the academic/commercial divide in marketing research. (2009) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Marketing : An Introduction. (2009) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Relational Factors in UK-Chinese International Joint Ventures. (2009) No default citation style available for Eprints and No default citation style available for Eprints
  • Strategic account management in an emerging economy. (2009) No default citation style available for Eprints and No default citation style available for Eprints
  • Transferring Western HRM practices to developing countries : The case of a privatized utility in Jordan. (2009) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
    • 2008
  • Regulation of nutrition and health claims in advertising. (2008) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Does political marketing need the concept of customer value? (2008) No default citation style available for Eprints and No default citation style available for Eprints
  • Marketing intelligence & planning : Past, present and future. (2008) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Exploring the Implementation of Ethics in UK Accounting Programs. (2008) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Theory and practice across disciplines : Implications for the field of management. (2008) No default citation style available for Eprints
  • Towards a taxonomy of strategic research in the IMP tradition. (2008) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Understanding the importance of Guanxi in UK/Chinese joint venture relationships. (2008) No default citation style available for Eprints and No default citation style available for Eprints
    • 2007
  • Strategic thinking and the IMP approach : A comparative analysis. (2007) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Price-Setting in Business-to-Business Markets. (2007) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Adaptation in inter-firm relationships : Classification, motivation, calculation. (2007) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Are students customers? : TQM and marketing perspectives. (2007) No default citation style available for Eprints and No default citation style available for Eprints
  • Beyond advertising : in-home promotion of "fast food". (2007) No default citation style available for Eprints and No default citation style available for Eprints
  • Contemporary Strategic Marketing. (2007) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
    • 2006
  • Evolutionary economics and the markets-as-networks approach. (2006) No default citation style available for Eprints
  • Is There a Morally Right Price for Anti-Retroviral Drugs in the Developing World? (2006) No default citation style available for Eprints and No default citation style available for Eprints
  • Mind the gap : The relevance of marketing education to marketing practice. (2006) No default citation style available for Eprints, No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
    • 2005
  • An International Review of the Business-to-Business Marketing Curriculum. (2005) No default citation style available for Eprints and No default citation style available for Eprints
  • Using Case Studies in Management Education : The Student Perspective. (2005) No default citation style available for Eprints and No default citation style available for Eprints
    • 2004
  • Should we worry about an "academic-practitioner divide" in marketing? (2004) No default citation style available for Eprints
  • In search of relevance : Is there an academic-practitioner divide in business-to-business marketing? (2004) No default citation style available for Eprints and No default citation style available for Eprints
    • 2003
  • Dyadic Adaptation in Business-to-Business Markets. (2003) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • E-Marketing Action : An Action Learning Approach to Teaching E-Marketing. (2003) No default citation style available for Eprints and No default citation style available for Eprints
  • Strategic management of marketing and human resources in further education colleges. (2003) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
  • Market entry methods for Western firms in China. (2003) No default citation style available for Eprints and No default citation style available for Eprints
  • "Market" classification and political campaigning : some strategic implications. (2003) No default citation style available for Eprints, No default citation style available for Eprints and No default citation style available for Eprints
    • 2002
  • Sophistry, relevance and technology transfer in management research : an IMP perspective. (2002) No default citation style available for Eprints and No default citation style available for Eprints
  • Managerial relevance in academic research : an exploratory study. (2002) No default citation style available for Eprints and No default citation style available for Eprints
    • 2000
  • Management of the market research client/agency relationship. (2000) No default citation style available for Eprints
  • The pursuit of relevance in interaction and networks research. (2000) No default citation style available for Eprints and No default citation style available for Eprints
    • 1999
  • Adaptive behavior in buyer-supplier relationships. (1999) No default citation style available for Eprints and No default citation style available for Eprints
    • 1997
  • Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997) No default citation style available for Eprints
    • 1996
  • The Process of Adaptation in Inter-Firm Relationships. (1996) No default citation style available for Eprints and No default citation style available for Eprints
    • 1995
  • Cases in Marketing Management. (1995) No default citation style available for Eprints
  • Demarketing - managing demand in the UK National Health Service. (1995) No default citation style available for Eprints and No default citation style available for Eprints