ASJC Scopus Subject Areas (4053)
Business, Management and Accounting(all) (189)
Marketing (30)
Number of items at this level: 30.
Article
New structured knowledge network for strategic decision-making in IT innovative and implementable projects. (2016)
Ali Alkhuraiji,
Shaofeng Liu,
Festus Oluseyi Oderanti
and
Phil Megicks
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Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success. (2024)
Kamaal Allil
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Evaluating the impact of service user involvement on research : A prospective case study. (2011)
Rosemary Barber,
Peter Beresford,
Jonathan Boote,
Cindy Cooper
and
Alison Faulkner
Understanding and exploring the value co-creation of cloud computing innovation using resource based value theory : An interpretive case study. (2023)
Jyoti Choudrie
and
Efpraxia Zamani
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Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018)
Barbara Czarnecka,
David Brennan
and
Serap Keles
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Entrepreneurial tendencies in franchising: : evidence from the UK. (2015)
Olufunmilola (Lola) Dada,
Anna Watson
and
D.A. Kirby
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The Elderly Centre Location Problem. (2020)
Soheil Davari
and
Tom van Woensel
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Temporal Dynamism in Country-of-Origin Effect: The Malleability of Italians’ Perceptions Regarding the British Sixties. (2019)
Sue Halliday,
Jonathan Morris,
Cesare Amatulli,
Matteo de Angelo
and
Floriana Mulazzi
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Applying the Motivation, Opportunity, Ability (MOA) model, and Self-Efficacy (S-E) to better understand student engagement on Undergraduate Event Management Programs. (2018)
Allan Jepson
and
Gerard Ryan
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Experienced professionals and doctoral study : A performative agenda. (2020)
Simon Kelly,
John Nicholson,
Dennis Duty,
Paul Johnson
and
David Brennan
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The rise of solo dining: prediction and consumer profiling. (2024)
Koay Kian Yeik,
Ong DLT,
Izian Idris,
Nurfarah Sabrina
and
Chee Wei Cheah
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Analysing the promotion, product and visitor expectations of urban tourism: Auckland, New Zealand as a case study. (1997)
G. Lawton
and
S.J. Page
System Dynamics modelling to formulate policy interventions to optimise antibiotic prescribing in hospitals. (2020)
Mohamed Lebcir,
Raheelah Ahmad,
Rifat A. Atun,
Nina J Zhu
and
Alison Holmes
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Should doctors use their judgment? How a System Dynamics model elicited knowledge in neonatal care services. (2020)
Mohamed Lebcir
and
Rifat A. Atun
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Controversy and Doxa: Sustainable Food Policy and the English Vegetable Sector. (2021)
Jan Moorhouse
and
David Ross Brennan
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Commercialisation of eHealth Innovations in the Market of UK Healthcare Sector: A Framework for Sustainable Business Model. (2018)
Festus Oderanti
and
Feng Li
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A novel healthcare resource allocation decision support tool: A forecasting-simulation-optimization approach. (2020)
Muhammed Ordu,
Eren Demir,
Chris Tofallis
and
Murat Gunal
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Sports Diplomacy: An Integrative Review. (2022)
Verity Postlethwaite,
Claire Jenkin
and
Emma Sherry
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Partnerships as strategy in macro-social marketing. (2024)
David Shaw,
Fiona Harris
and
Haider Ali
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Sustainable Humans: A framework for applying Sustainable HRM principles to the Events Industry. (2022)
Raphaela Stadler,
Trudie Walters
and
Allan Jepson
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Mega-events brand meaning co-creation: the Olympic case. (2020)
Nathalia Tjandra,
Ivana Rihova,
Sarah Snell,
Claire den Hertog
and
Eleni Theodoraki
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Marketization, Performative Environments and the Impact of Organisational Climate on Teaching Practice In Business Schools. (2020)
Lynn Vos
and
Stephen J. Page
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The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention. (2018)
Anna Watson,
Bethan Alexander
and
Leyla Salavati
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Acts of hidden franchisee innovation and innovation adoption within franchise systems. (2020)
Anna Watson,
Julienne Senyard
and
Olufunmilola (Lola) Dada
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Understanding the Well-Being Potential of Participatory Arts Events for the Over 70s: A Conceptual Framework and Research Agenda. (2018)
Emma Wood,
Allan Jepson
and
Raphaela Stadler
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Patient Pathway Modelling Using Discrete Event Simulation to Improve the Management of COPD. (2020)
Usame Yakutcan,
Eren Demir,
John Hurst
and
Paul Taylor
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