Items where Subject is "Marketing"
  • ASJC Scopus Subject Areas (4053)
  • Business, Management and Accounting(all) (189)
  • Marketing (30)
    Number of items at this level: 30.
    A
  • New structured knowledge network for strategic decision-making in IT innovative and implementable projects. (2016) Ali Alkhuraiji, Shaofeng Liu, Festus Oluseyi Oderanti and Phil Megicks
  • Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success. (2024) Kamaal Allil
    • B
  • Evaluating the impact of service user involvement on research : A prospective case study. (2011) Rosemary Barber, Peter Beresford, Jonathan Boote, Cindy Cooper and Alison Faulkner
  • Plugging the gap – can planned infrastructure address resistance to adoption of electric vehicles? (2013) Keith Bevis, Austin Smyth and S. Walsh
    • C
  • Changing the rules of the marketing game : towards Product Service Systems supported by interaction and relationship management practices. (2010) Maurizio Catulli
  • Understanding and exploring the value co-creation of cloud computing innovation using resource based value theory : An interpretive case study. (2023) Jyoti Choudrie and Efpraxia Zamani
  • Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018) Barbara Czarnecka, David Brennan and Serap Keles
    • D
  • Entrepreneurial tendencies in franchising: : evidence from the UK. (2015) Olufunmilola (Lola) Dada, Anna Watson and D.A. Kirby
  • The Elderly Centre Location Problem. (2020) Soheil Davari and Tom van Woensel
    • H
  • Temporal Dynamism in Country-of-Origin Effect: The Malleability of Italians’ Perceptions Regarding the British Sixties. (2019) Sue Halliday, Jonathan Morris, Cesare Amatulli, Matteo de Angelo and Floriana Mulazzi
    • J
  • Applying the Motivation, Opportunity, Ability (MOA) model, and Self-Efficacy (S-E) to better understand student engagement on Undergraduate Event Management Programs. (2018) Allan Jepson and Gerard Ryan
    • K
  • Experienced professionals and doctoral study : A performative agenda. (2020) Simon Kelly, John Nicholson, Dennis Duty, Paul Johnson and David Brennan
  • The rise of solo dining: prediction and consumer profiling. (2024) Koay Kian Yeik, Ong DLT, Izian Idris, Nurfarah Sabrina and Chee Wei Cheah
    • L
  • Analysing the promotion, product and visitor expectations of urban tourism: Auckland, New Zealand as a case study. (1997) G. Lawton and S.J. Page
  • System Dynamics modelling to formulate policy interventions to optimise antibiotic prescribing in hospitals. (2020) Mohamed Lebcir, Raheelah Ahmad, Rifat A. Atun, Nina J Zhu and Alison Holmes
  • Should doctors use their judgment? How a System Dynamics model elicited knowledge in neonatal care services. (2020) Mohamed Lebcir and Rifat A. Atun
    • M
  • Controversy and Doxa: Sustainable Food Policy and the English Vegetable Sector. (2021) Jan Moorhouse and David Ross Brennan
  • A turn to the market : a decade of food policy and its impact on domestic production of fruit and vegetables. (2013) Jan Moorhouse
    • O
  • Commercialisation of eHealth Innovations in the Market of UK Healthcare Sector: A Framework for Sustainable Business Model. (2018) Festus Oderanti and Feng Li
  • A novel healthcare resource allocation decision support tool: A forecasting-simulation-optimization approach. (2020) Muhammed Ordu, Eren Demir, Chris Tofallis and Murat Gunal
    • P
  • Sports Diplomacy: An Integrative Review. (2022) Verity Postlethwaite, Claire Jenkin and Emma Sherry
    • S
  • Partnerships as strategy in macro-social marketing. (2024) David Shaw, Fiona Harris and Haider Ali
  • Sustainable Humans: A framework for applying Sustainable HRM principles to the Events Industry. (2022) Raphaela Stadler, Trudie Walters and Allan Jepson
    • T
  • Mega-events brand meaning co-creation: the Olympic case. (2020) Nathalia Tjandra, Ivana Rihova, Sarah Snell, Claire den Hertog and Eleni Theodoraki
    • V
  • Marketization, Performative Environments and the Impact of Organisational Climate on Teaching Practice In Business Schools. (2020) Lynn Vos and Stephen J. Page
    • W
  • Choosing a university : the results of a longitudinal study using conjoint analysis. (2013) Caroline Walsh, Cornelius Barry, Andrew Dunnett and Jan Moorhouse
  • The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention. (2018) Anna Watson, Bethan Alexander and Leyla Salavati
  • Acts of hidden franchisee innovation and innovation adoption within franchise systems. (2020) Anna Watson, Julienne Senyard and Olufunmilola (Lola) Dada
  • Understanding the Well-Being Potential of Participatory Arts Events for the Over 70s: A Conceptual Framework and Research Agenda. (2018) Emma Wood, Allan Jepson and Raphaela Stadler
    • Y
  • Patient Pathway Modelling Using Discrete Event Simulation to Improve the Management of COPD. (2020) Usame Yakutcan, Eren Demir, John Hurst and Paul Taylor